This project challenged me in a different way than I originally expected. For me, finding that balance of a image-heavy design and a more clean look that was appropriate for the iPad was hard. Especially since Seventeen is so chaotic in it's printed editions. I definitely think that my ideas of how to approach the layout shifted as the project went on. By adding an additional grid system that I could switch between allowed for more flexibility in the layout. I also think that this helped to make breaking the grid to make sense in the design. One of the biggest challenges that Seventeen has design wise is that it looks like they through stuff at a piece a paper and wherever it hit is where they kept it. That concept was very hard for me to imitate because it's not the style I usually design with. However, I think having the text still fall into the grid system with having the images do as they please really created a nice balance between the two conflicting approaches. In the end, I decided to only do a landscape layout because I don't think that the interaction between the image and the text would be as effective in a portrait layout. Plus, the media content (videos) lends itself to be viewed in a landscape fashion due to the aspect ratio. I also really like that it makes it seem less like a PDF of the magazine since it is oriented differently.
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